12/02/2020
Newcastle under Lyme’s INDEPENDENT SHOPS AND BUSINESSES ARE JOINING IN WITH THE
TOTALLY LOCALLY NATIONAL FIVER FEST – A HIGH STREET SHOPPING CAMPAIGN
PRESS RELEASE
For Immediate Release
Newcastle under Lyme IS PART OF THE TOTALLY LOCALLY NATIONAL FIVER FEST 15 – 29 February
THOUSANDS OF INDEPENDENT BUSINESSES ARE COMING TOGETHER TO HIGHLIGHT THEIR CONTRIBUTION TO THE GREAT BRITISH HIGH STREET AND YOUR TOWN IS TAKING PART.
To show the importance of supporting our high streets, Newcastle is joining in with thousands of independent shops and businesses across the UK, in over 100 High Streets, to put on very special £5 offers across two weeks in February, in the TOTALLY LOCALLY FIVER FEST.
Sharon Whittlestone, independent business owner said “Fiver Fest is now a big part of our promotions for Newcastle. The independent shops and businesses are what makes our town special and unique. We appreciate it when our community support us, so these offers are to say thank you for that support, and to show just what great value our local businesses are.”
FIVER FEST is a free to join campaign, devised and run by Totally Locally, a grass roots High Street organisation that has been helping businesses and High Streets to help themselves since 2010 with incredible results.
Fiver Fest is based around the now famous Totally Locally £5 message:
“If Every Adult in NUL spent £5 per week in their local shops and businesses, instead of online, at a national chain or at the big supermarket, it would be worth £25.3 MILLION going directly into our local economy. Which means more jobs, a better high street, a stronger economy & a nicer place to live. Makes you think doesn’t it?!”
Spending just £5 a week in YOUR TOWN makes a big difference to our High Street, the “Fiver Fest” promotes this message.
Fiver Fest has been running successfully in towns in the UK and abroad over the past 7 years, and last October 63 towns from all over the UK to promote themselves AND each other on the same week. The result was phenomenal with reports of new customers, people rediscovering shops they hadn’t been into in years and huge sales of £5 offers.
Fiver Fest Offers have been imaginative and varied; from £5 massages, to a £5 local meat packs, £5 best-selling book offers to £5 lunch deals.
“We know Fiver Fest isn’t going to change the world”, said Chris Sands of Totally Locally, “But small changes in spending habits can really make a difference to our high streets. Just by diverting £5 of our weekly spend to local independents we give them a fighting chance to thrive. It’s a conversation worth having!”.
It is for this reason, that the third Fiver Fest is taking place. This time with over 100 towns and High Streets on board!
For any independent business wishing to participate in the Fiver Fest in NUL please contact manager@nulbid.co.uk
YOU CAN ADD SOME EXAMPLES OF YOUR TOWN OFFERS HERE:
For further information please see www.totallylocally.org
Contact: Email manager@nulbid.co.uk
Contact Phone: 01782 922712
ENDS
NOTES TO EDITOR
Totally Locally was founded in Calderdale, West Yorkshire in 2010 by award winning brand and marketing expert Chris Sands.
There are now over 60 towns in the UK who have gone ‘Totally Locally’ with the full ‘Town Kit’ and has reached as far as New Zealand, USA and Australia. Chris decided to give away the campaign, after he was inundated with towns after the success of the campaign in Calderdale, where he lives. “I just wanted to see what would happen!” he said.
Totally Locally is a marketing kit for any town to use to promote their independent businesses using key marketing messages including ‘The £5 Message’, ‘The Magic Tenner’, ‘Fiver Fest’ and to encourage a new way of working together for independent businesses. Fiver Fest started as part of this, but has now become its own event.
Totally Locally Towns have won High Street of The Year Award in Crickhowell in 2019, Hebden Bridge in 2018 and Belper in 2014. Other Totally Locally towns have won national and regional awards.
In 2015 Chris received an Honorary Doctorate from Staffordshire University for his work helping in the grassroots led regeneration of towns across the world.
To arrange an interview with Chris Sands, founder of Totally Locally please contact:
Phone: Chris Sands 07879 473125
Contact: Email info@totallylocally.org
Telephone: Chris Sands 07879 473125
