Two local lads, who once shared the same school corridors, are now making waves in the world of fashion retailing. Meet the faces behind Crepz Club, a brand that’s been making waves since its inception since the first lockdown of 2020.
Founded amidst the uncertainty of lockdown, Crepz Club initially began as a hobby to pass time due to the closure of retail. What started as a casual pursuit soon morphed into a full-fledged business endeavour, driven by online demand for trend led pieces and sought-after goods.
The idea stemmed from a combination of following emerging footwear trends and a genuine passion for fashion. Identifying a void in the local retail landscape for affordable yet stylish clothing options, the duo seized the opportunity to establish an online store that catered to these tastes.
What sets Crepz Club apart is its ethos of community over commerce. They don’t see customers; they see community members. Through personalised service, a local same-day delivery option, and engagement strategies like challenges, giveaways, and exclusive discounts, they’ve fostered a loyal following that transcends transactions.
Having succeeded online, the next logical step for Crepz Club was to establish a physical presence on the high street – Bridge Street in Newcastle-under-Lyme to be exact. Their decision to set up shop in the town reflects their commitment to their roots and a desire to give back to the community who have supported them since day one. The choice of Bridge Street as their location was strategic, aiming to intersect the student population and become a fixture in the town centre.
Looking ahead, the ambitions for Crepz Club extend far beyond expanding their storefront presence. They envision a future where their brand becomes synonymous with quality, community, and inspiration. Drawing from their backgrounds working with young adults facing various challenges, they’re determined to leverage their platform for charitable endeavours and to serve as positive role models for the next generation.
Crepz Club opens on Saturday 11th May and can be found on socials @crepzclub
